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Current company Brainstorm
Software Development · 154 employees · Founded 1995
At BrainStorm, we help organizations turn their AI investment into workforce impact. We built our approach around the reality of the adoption gap: AI and software tools get deployed, access is granted, but behavior stays the same. We believe access isn\'t adoption. Work only changes when people change what they do every day, in real workflows, in the moments where decisions actually happen. That\'s why we don\'t treat adoption as a single training event. We\'re built for sustained, day-to-day change that doesn\'t come from course completions or one-time trainings. We provide a system designed to orchestrate adoption so new behaviors become the standard way work gets done. We approach change through our ADOPT™ Framework, five deliberate stages from first contact to durable behavior: AWARENESS (why change is needed), DESIRE (motivation to explore), ORIENTATION (how it works in context), PARTICIPATION (starting the new behavior), and TRANSFORMATION (making it stick). Current market options like LMSs, DAPs, upskilling providers, and content libraries manage content and track completions. BrainStorm does all that and more: it drives behavior change after the course ends, connects rollouts to adoption and business outcomes, and orchestrates when and how users engage across channels and over time. Our platform provides customizable multi-channel campaign Flows across email, Teams, and portal; behavior-driven personalization based on role, readiness, and observed usage; adoption analytics connecting learning activity to tool usage and business outcomes; and low-overhead infrastructure that scales without adding headcount. We support AI Readiness, Security Awareness, Enterprise Software Adoption, Customer Success, and more. Across outcomes, the principle is the same: real adoption starts with changing behavior, not merely providing access. We hold ourselves to measurable results because behavior change is visible, not assumed.