Shawna Garcia
Strategic Product Leader | Customer-Centric Innovator | Building Scalable & Data-Driven Solutions
- Role
- Senior Product Manager at DIRECTV
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Shawna Garcia
As a Senior Product Manager at DIRECTV, I lead end-to-end services site redesign…
Experience
Senior Product Manager
Mar 2023 — Present · Seattle, WA, US
Led the end-to-end services site redesign initiative, driving implementation strategy, managing agency partnerships, and orchestrating prioritization across multiple agile product teams.• Owned digital billing and payments product strategy, aligning cross-functional teams to develop and implement initiatives that optimized payment success and increased digital billing adoption.• Drove data-informed decision-making, integrating user research, A/B testing, and customer insights to deliver incremental enhancements that increased digital payment success by 4.5%, improved billing customer satisfaction by 18%, and reduced billing and payment post-online call rates by 21%, leading to an estimated $400K in cost savings.• Influenced executive stakeholders, presenting data-driven insights and strategic recommendations to drive alignment and secure investment for high-impact initiatives.• Championed agile product development, fostering a culture of continuous improvement and innovation to enhance customer experience and operational efficiency
Education
University of Washington
Bachelor of Science
Eastern Washington University
Master of Business Administration - MBA
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