Shawna Blair
Senior PR & Communications Strategist | Expert in National Media Coverage, Brand Partnerships & High-Profile Event Management | Driving Measurable Client Media Impact
- Role
- Senior Public Relations Manager at Cjrw
- Location
- Little Rock, AR, US
- LinkedIn followers
- 500 followers
About Shawna Blair
Senior communications strategist with 20+ years of experience leading public relations, media strategy, and public policy communications. At CJRW, delivered $35M+ in earned media value and 1.7B+ impressions within nine months — achieving a ~780% year-over-year increase in client media placements.Highly skilled in securing national media coverage, building brand partnerships, and directing high-profile campaigns across government, corporate, nonprofit, and creative sectors. Expertise spans tourism, outdoor recreation, economic development, infrastructure, rural broadband, workforce development, small business support, rural communities, emergency preparedness, crisis management and healthcare.As a media specialist, Blair has overseen press coverage and logistics for large-scale, high-security political events including eight Democratic and Republican National Conventions, 14 Presidential State of the Union Addresses, three Presidential Inaugural Swearing-In Ceremonies, and the 2015 Congressional Address by Pope Francis.Coverage secured in The New York Times, Washington Post, Politico, CNN, NPR, Travel + Leisure, USA TODAY, Sports Illustrated, AFAR, Condé Nast Traveler, and more.
Experience
Senior Public Relations Manager
Jan 2025 — Present · Little Rock, AR, US
Education
University of Arkansas
BA, Journalism (Advertising & Public Relations)
1998 — 2002
Harvard Kennedy School
Certificate, Executive Education, Authentic Leadership
2019 — 2019
Georgetown University
MPS, Public Relations and Corporate Communications
2014 — 2016
Skills
- Legislative Relations
- Political Campaigns
- Politics
- Public Affairs
- Strategic Communications
- Media Relations
- Political Science
- Legislative Research
- Political Communication
- Political Consulting
- Press Releases
- Government
- Crisis Communications
- Fundraising
- Policy Analysis
- Social Media Communications
- Social Media
- Public Relations
- Event Planning
- Editing
- Writing
- Research
- Public Policy
- Communication
- Journalism
- Communications Planning
- Publications
- Magazines
- Marketing
- Digital Media
- Federal Government
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