Shawn Wilson

Senior Social Media Manager @True Religion

Created social media strategies for True Religion that boosted audience engagement by 50% and strengthened brand presence on Instagram, TikTok, and Facebook.• Led the execution of True Religion\'s number one 2024 collaboration, as recognized by People magazine, enhancing brand visibility and reach.• Used data insights and KPIs to refine campaigns, increasing engagement by 55% and reducing cost-per-click by 30% to improve ROI.• Managed platform updates and content strategy, ensuring a consistent brand voice across social channels to grow audience loyalty.• Built community engagement and influencer partnerships that aligned with True Religion’s brand, leading to a 60% rise in social interactions and brand awareness.