Shawn Wicker
Senior Account Executive @Mmr Research Associates, Inc
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WORK HISTORY
Senior Account Executive @Mmr Research Associates, Inc
Atlanta, GA, US
Client Account ManagementDeveloped strong relationships with clients, ensuring satisfaction and fostering long-term partnerships.Maintained and grew client accounts through a consultative approach, listening to the client and proposing custom solutions.Project Design and ManagementDesigned the scope of market research projects to address business objectives, ensuring alignment with client goals.Led a team of client service directors to ensure the successful execution of market research projects, maintaining high standards of quality and timeliness.Proposal Development and Financial PlanningCrafted detailed written proposals and formulated budgets, offering innovative and adaptable solutions to business challenges.Presented actionable recommendations that empowered clients to make informed decisions, ensuring the effective implementation of research insights.Business DevelopmentDeveloped annual account plan projections, strategically planning for growth and new opportunities.Identified opportunities to expand business within client organizations by nurturing relationships with new or additional groups that utilize market research.
EDUCATION
Chapin High School
G.E.D.
Clemson University
Bachelor of Science (B.S.), Marketing
University of Georgia - Terry College of Business
Master's degree, Marketing Research
SKILLS
ABOUT SHAWN WICKER
I\'m a consumer insights professional and senior account leader at MMR Research, an ESOP-owned company that provides full-scale market research services. MMR partners with brands to help them make faster, smarter, and more confident business decisions through tailored research solutions. I lead $2-$3 million in custom research each year across a diverse client base, ranging from financial services to retail. I bring deep experience in turning complex questions into clear answers. My approach is highly consultative, working closely with stakeholders to define the decisions at hand, align on objectives, and design research that doesn\'t just report data, but provides direction and spurs action.Whether it\'s applying new methodologies or translating insights into compelling recommendations, I\'m focused on helping clients move forward with confidence.If you\'re looking for a strategic research partner who listens first, adapts quickly, and keeps business impact at the center of everything, I\'d love to connect.
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