Shawn Spring
Senior Director, Product Insights @Warner Bros. Discovery Sports
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WORK HISTORY
Senior Director, Product Insights @Warner Bros. Discovery Sports
Atlanta, GA, US
At Turner Sports we strive to build the perfect fan experience. My team provides the insights to achieve that goal. I lead the Digital Research practice for Turner Sports. We are responsible for providing the context around our digital usage that empowers the product team to make better products. We also create the formal counts on viewership that fuels our PR efforts throughout our tentpole events. We connect digital usage and monetization output to maximize current revenue streams and identify new opportunities. Responsible for: • Leading the Digital Research Team • Informing decision making through Strategic Research and Analytics• Maintaining the source of record for digital viewership for March Madness Live• Partnering with Product and Development to implement analytics tools• Identifying and leveraging new analytical techniques to gain deeper insight on our fans
EDUCATION
Western Washington University
Bachelor of Arts (B.A.)
SKILLS
ABOUT SHAWN SPRING
Strategic analytics leader with vast expertise in data analytics, primary research…
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