Shawn Sheffield
Director of Marketing Operations @ CData Software | Driving Click-to-Revenue Success | GTM Engineering | Agentic Orchestration
- Role
- Director of Marketing Operations at CData Software
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Shawn Sheffield
With over 10 years of experience in marketing operations and automation, I am a versatile and data-driven professional who thrives in B2B. As the Director of Marketing Operations (MOPs) at CData Software, I own and drive the overall marketing operations and automation strategy, data integrity, marketing-to-sales handoff, and click-to-revenue lifecycle.I leverage my skills in marketing automation and operations, analytics, and email marketing to increase scalability, retention, and efficiencies for CData. I am also a continuous learner who has accumulated multiple industry-related certifications, including the Salesforce Trailhead Ranger status, which demonstrates my proficiency and passion for Salesforce. I am proud to have been a key individual in the creation of a startup 3D printing consumables business and championing its acquisition. My goal is to deliver impactful and innovative marketing solutions that align with the business objectives and vision of CData.
Experience
Director of Marketing Operations
Jan 2025 — Present
Education
University of Mount Olive
Master of Business Administration - MBA, Business
2017 — 2018
Southeast Kentucky Community and Technical College
Associate of Arts (AA), General Studies
2001 — 2003
East Tennessee State University
Bachelor of Science (B.S.), Digital Communication and Media/Multimedia
2003 — 2006
Trailhead by Salesforce
Official Online Saleforce Training
Skills
- Windows
- Marketing
- Online Marketing
- Teamwork
- Negotiation
- Google Adwords
- Html
- C++
- Strategic Planning
- Social Media
- Analytics
- After Effects
- Google Analytics
- Photoshop
- Youtube
- E-Commerce
- Powerpoint
- Jquery
- Outlook
- Maya
- Microsoft Office
- Business Development
- Digital Marketing
- Data Analysis
- Web Analytics
- Web Design
- Search Engine Optimization (SEO)
- Java
- Animation
- Editing
- Illustrator
- Public Speaking
- Microsoft Word
- Research
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