Shawn Lynam

About Shawn Lynam

Vice President of eCommerce with deep experience leading enterprise-scale digital transformation, omnichannel modernization, and high-volume eCommerce operations within multibillion-dollar organizations. Proven leader in building and scaling B2B and B2C digital platforms, integrating ERP, marketplace, CRM, data, and marketing technologies to support global operations and complex, multi-entity environments. Recognized for driving measurable growth and profitability, including scaling Online Metals from $10M to $75M and doubling revenue in prior businesses through platform modernization and digital expansion.Expertise: eCommerce Strategy Global eCommerce Operations Digital Transformation Omnichannel Commerce B2B eCommerce B2C eCommerce Enterprise eCommerce Platforms Digital Revenue Growth Marketplace Strategy SAP Commerce Customer Experience (CX) Digital Marketing Leadership CRM & Marketing Automation Enterprise Data & Analytics High-Volume Transactions P&L Leadership Platform Replatforming AI-Driven Personalization Self-Service Enablement Agile Product Delivery ERP Integration Digital Operating Models Cross-Functional Leadership Cybersecurity Governance Scalable Digital ArchitectureSelect Accomplishments Enterprise eCommerce Platform Transformation: Built and launched three enterprise digital commerce platforms, increasing digital revenue share and accelerating customer migration to online channels. Digital Revenue Growth & P&L Leadership: Scaled Online Metals from $10M to $75M by improving acquisition, conversion, assortment depth, and operational scalability across B2B and B2C buyers. Marketplace & Assortment Expansion:Launched Mirakl marketplace, onboarding 120 sellers and 65K+ third-party SKUs to expand assortment, improve CX, and unlock new digital revenue streams. Omnichannel Self-Service Adoption: Drove self-service adoption so 50% of active customers used online tools and one-third of daily quotes were completed digitally. Data, AI & CRM Optimization: Improved retention, cross-sell, and engagement through AI-driven segmentation, CRM modernization, and automated marketing and personalization workflows.

Experience

1. Director of Digital Operations

   PPG

   Jan 2026 — Present · Pittsburgh, PA, US

   Lead execution of Digital initiatives aligned to enterprise business objectives, including website platform migrations, eCommerce, CRM, and digital accelerator workstreams.• Coordinate technology deployment across Digital and IT teams to ensure efficient, scalable delivery of enterprise digital programs.• • Optimize digital operating processes by identifying automation opportunities and streamlining workflows to improve efficiency and delivery outcomes.• Establish governance and execution models for website content management, optimization, and migration from legacy platforms to PPG.com.• Manage interdependent initiatives across Digital, IT, marketing, and business unit stakeholders, resolving delivery and dependency risks.• Direct vendor sourcing, contracting, performance management, and QBR cadences to govern third-party spend.• Lead implementation of the SAFe Agile framework as the enterprise technology deployment methodology.• Execute SAFe ceremonies, including Program Increment planning, quarterly demos, reporting, and governance routines.• Oversee website development, maintenance, and agency partnerships across corporate and regional digital platforms.• Lead Product Information Management and website content governance to ensure data consistency across digital channels.• Provide workstream leadership and program management support for Digital teams and Centers of Excellence.

Education

• Duquesne University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

• Kennedy-Western University

  MBA Coursework, Business Administration and Management, General

Skills

• Teamwork
• E-Commerce
• Project Management
• Strategic Planning
• Cross-Functional Team Leadership
• Website Monetization
• Marketing Strategy
• Ecommerce Marketing
• Aerospace
• Sales Management
• Market Development
• Web Analytics
• Web Content Management
• Team Leadership
• Medical Devices
• B2b Ecommerce
• Metals Distribution
• Business Strategy
• Industrial Distribution
• Sales Process
• Web Project Management
• Key Account Management
• Business Development
• General Management
• Leadership
• Digital Marketing
• Distribution
• B2c Ecommerce
• Product Management
• Motivational Speaking
• Corporate Website Management
• Online Lead Generation
• Negotiation
• Internet Retailing
• Team Building
• Account Management
• Change Management
• Online Communications
• Web Design
• Product Marketing