Shawn Lakhram
Content Strategist @BMO
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WORK HISTORY
Content Strategist @BMO
Results-driven professional with experience in developing impactful sales materials for TPS Commercial Bank (US & Canada).• Expert in content creation, including benefit sheets, pitch decks, and sales primers, ensuring clarity and consistency.• Refines and optimizes messaging to align with market and regulatory standards.• Creates engaging video content to enhance customer awareness and drive sales, contributing to measurable growth in inquiries.• Skilled in UI design, developing intuitive, user-friendly interfaces that improve customer experience.• Proficient in Adobe Creative Suite, Generative AI leveraging design expertise to produce compelling visual and digital content.• Crafts clear, persuasive written content for sales enablement tools, internal communications, and client-facing materials, ensuring tone and messaging align with brand voice and business goal
EDUCATION
Seneca Polytechnic
Ontario College Diploma, Interactive Media Design
York University
Bachelor of Arts - Spec. Honours BA, Cinema and Media Studies/Media Arts
freeCodeCamp
Developer Certification, Front End Development Libraries & Responsive Web Design
Coursera
Google UX Design Professional Certificate, UX Design
ABOUT SHAWN LAKHRAM
As a Content Strategist/Creator at BMO, I specialize in developing impactful sales materials for the TPS Commercial Bank in both the US and Canada. My work includes sales writing, creating benefit sheets, pitch decks, and engaging video content that enhances customer awareness and supports measurable growth. Proficient in content creation, UI design, motion design, and leveraging Generative AI, I aim to deliver clarity and consistency across all marketing assets. With a BA in Cinema and Media Studies/Media Arts from York University and certifications in UX design, I bring a strong foundation in digital storytelling and design. My expertise in Adobe Creative Suite and research skills supports my commitment to crafting user-friendly and visually compelling content that aligns with regulatory and market standards.
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