Shawn Kovacic

Global Director - Digital Product Manager

Role
Global Director - Digital Product Manager - Ford Pro at Ford Motor Company
Location
Canton, MI, US
LinkedIn followers
500 followers

About Shawn Kovacic

I\'m a reliable and conscientious tech leader that drives and delivers results through building and motivating high performing teams. I have a proven ability to understand & leverage complex global technology environments to bring products and data to life delivering value. I have experience building organizations and leading teams leveraging Digital Product Management, Software Subscription Platforms, Online Payment Ecosystems, Business Relationship Management, and Agile Program Management. I graduated from Purdue University with my BS in Computer Technology and I completed my MBA at the Ross School of Business.

Experience

  1. Global Director - Digital Product Manager - Ford Pro

    Ford Motor Company

    Mar 2024 — Present

    Executive leader responsible for enterprise digital platforms and customer-facing technology that drive customer experience, revenue growth, and operational excellence for a global commercial services organization. Accountable for technology strategy, portfolio execution, financial stewardship, and organizational leadership across subscription, payments, and digital engagement platforms.Key Contributions - Enabled a $120M+ global digital technology portfolio, driving cost optimization, waste reduction, and alignment with enterprise financial objectives- Led a global organization of 170+ product managers delivering revenue-generating, customer-facing digital platforms across multiple regions and regulatory environments- Defined and executed an enterprise digital strategy and multi-year roadmap to grow subscription services, improve customer retention, and modernize payment experiences- Enabled 15% growth in connected service subscriptions (3M total) and expanded the connected customer base to 2M internet-connected vehicles, directly supporting business growth- Delivered enterprise online payment and autopay capabilities, achieving 43% global adoption in the first year and improving revenue reliability- Expanded supported currencies from 1 to 4 (USD, CAD, GBP, EUR), increasing global revenue collection and customer accessibility- Improved Net Promoter Score (NPS) quarter-over-quarter through enhanced digital customer journeys and platform reliability- Reduced customer churn below global targets using data-driven insights and continuous service optimization- Led ISO 27001 certification, strengthening cybersecurity posture, regulatory compliance, and operational resilience- Established governance and KPIs to measure customer experience outcomes, value realization, and portfolio performance- Managed strategic vendor partnerships and enterprise platforms to enable new business models and recurring revenue growth

Education

  • Purdue University

    Bachelor of Science (B.S.), Computer Technology

    2001 — 2005

  • University of Michigan - Stephen M. Ross School of Business

    Master of Business Administration (MBA)

    2013 — 2017

Skills

  • Process Improvement
  • Business Analysis
  • Six Sigma
  • Itil
  • Project Management

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Shawn Kovacic — Global Director - Digital Product Manager - Ford Pro at Ford Motor Company in Canton, MI, US | Unifers