Shawn Godfrey

About Shawn Godfrey

As an accomplished revenue management leader with a proven ability to drive substantial revenue growth and exceed financial targets across diverse hotel properties, I specialize in analyzing market trends, optimizing pricing strategies, and managing inventory to ensure profitability. My expertise extends to forecasting, budgeting, and aligning financial performance metrics with broader business objectives, consistently achieving measurable results.I thrive in collaborative environments, partnering with General Managers, ownership groups, and corporate teams to develop and execute cohesive strategies that maximize performance. My leadership style is focused on empowering teams to excel, fostering a culture of accountability, and aligning everyone towards achieving ambitious goals. By driving alignment across departments, I ensure seamless execution and optimal outcomes. I am passionate about leveraging my extensive expertise inmarket revenue management to help organizations unlock new growthopportunities.

Experience

1. Market Revenue Management Leader - Boston Cluster

   Marriott International

   Sep 2020 — Present · Boston, MA, US

   I oversee revenue management for a cluster of six distinct properties, with a primary focus on maximizing earnings across transient, group, and contract segments. I collaborate directly with various stakeholders, including five General Managers, five ownership collectives, and two separate corporateteams. Together, we analyze market trends and implement appropriate strategies in response. I synchronize our team\'s efforts to optimize rate setting and availability controls, ensuring a consistent approach to pricing and inventory management. Additionally, I lead the forecasting and budgetingprocesses to track and project performance metrics, helping to achieve significant revenue generation that consistently meets or exceeds targets.My key accomplishments are:• Delivered 103% to budgeted Average Daily Rate (ADR) for the entireportfolio in 2023.• Actualized $169.4M in topline rooms and catering revenue, hitting 103% of budget expectations.• Exceeded revenue targets for four out of six managed properties.• Despite a challenging 2024, marked by a market-wide slowdown and an unbudgeted renovation in the largest portfolio hotel, full-year results are projected to reach within 1% of the rooms revenue budget.• Chaired cross-functional meetings to align revenue and sales strategies, succeeding amidst a difficult business environment.