Shawn Fried
Associate Vice President at DIRECTV
- Role
- Associate Vice President, Video Product Management at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Associate Vice President, Video Product Management
Mar 2019 — Present · El Segundo, CA, US
Leading the strategy, vision, and development of all content, advertising, and product life cycle experiences across the AT & T video product portfolio. Prioritizing product feature backlog by utilizing data-driven decision making and studying consumer behavior around products and features. Managing a team of Product Managers that deliver product \"documentation\" including product requirements and use cases to clearly define needed capabilities down to the detailed level. Collaborating closely with Product Marketing, Content Programming, Legal and UI/UX teams on requirements, wire frames, and design development. Partnering with Agile Product Development peers to ensure alignment with general product requirements and integration into a unified road map. Clearly communicating the Product road map to all levels of executives, including specific functionality, to ensure a broad understanding of each feature and the consumer experience. Monitoring and analyzing key performance indicators to make recommendations and decisions based on data to improve the product. Researching and analyzing emerging trends in the marketplace to keep abreast of the competition to drive product requirements. Major consumer product launches include AT & T TV, AT & T TV NOW (formerly DIRECTV NOW), and WatchTV.
Education
University of California, Berkeley
BA, Political Science
2000 — 2004
UCLA Anderson School of Management
MBA, Entertainment Management & Strategy
2009 — 2011
Skills
- Digital Media
- Marketing
- Online Marketing
- Digital Strategy
- Sales
- Television
- Marketing Research
- Strategic Partnerships
- Mobile Marketing
- Online Advertising
- Entertainment
- Film
- Competitive Analysis
- Mobile Advertising
- Vod
- Video
- Business Development
- Advertising
- Digital Marketing
- Integrated Marketing
- New Media
- Strategic Planning
- Product Management
- Market Research
- Analytics
- Product Marketing
- Broadcast
- Mobile Devices
- Broadcasting
- Social Media Marketing
- Strategy
- Brand Management
- Content Strategy
- Marketing Strategy
- Product Development
- Manage Client Relationships
- Management
- Digital Distribution
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