Shawn Digruccio
Executive Vice President at CDN
- Role
- Executive Vice President, Sales and Marketing at Cdnmeasurement
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Shawn Digruccio
Shawn DiGruccio is currently a Global Executive Vice President who has partnered with C-suite executives growing CDN as a leader in the industry. After spending two decades with CDN, Shawn has built a career driving global Sales and Marketing programs working with diverse cultures worldwide.Throughout Shawn’s career she has identified significant go-to-market inefficiencies, reorganized Sales, Marketing and E-business programs generating revenue in highly competitive environments. With her strong communication skills, Shawn has expanded global marketing strategies, distributorships and client relationships building a portfolio of satisfied clients.
Experience
Executive Vice President, Sales and Marketing
Feb 2007 — Present · Portland, OR, US
Identified significant go-to-market inefficiencies, reorganized Sales, Marketing, and E-business, for domestic and global Retail and Food Service divisions.Hired new leadership to execute strategic roadmaps for sales channels and managed manufacturing food service representative groups.Expanded Retail sales force productivity for 17 groups.Led 2 new corporate rebranding projects which parachuted company growth.Identified and launched new product category increasing revenue.Expanded International marketing strategies (Canada) and distribution networks.Closed contracts with national distributors and chain accounts.Negotiated new business in over retail stores; expanded market with over commercial locations.Recipient of numerous accolades including Winner of the prestigious 2008 Stevie Award for Women in Business and 2009 Housewares Design Award for the best new product in Food Preparation Electrics.Secured buying group memberships; managed relationships and attended conferences for Retail and Food service groups. Developed marketing strategy including content development, and design management for Retail and Food service sales materials including 30 page full-line Retail and Food service catalogs, consumer sales brochures, educational training brochures, videos, and packaging.
Education
University of Oregon
BA, Rhetoric and Communication
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