Shawn Carraway
Leading Agency Sales Director with expertise in enterprise operations.
- Role
- Senior Marketing Consultant at Wpde Tv 15
- Location
- Florence, SC, US
- LinkedIn followers
- 500 followers
About Shawn Carraway
As a Senior Marketing Consultant at WPDE TV 15 with over 15 years of experience, I specialize in providing strategic leadership to the Regional Sales Team for Linear TV and digital sales. My focus is on negotiating national and large local agency buys, setting tailored goals for major accounts, and crafting innovative revenue growth strategies. My role revolves around mentoring and training team members to foster professional development and increase overall revenue share. With a proven track record in revenue generation and client-focused marketing solutions, I am committed to driving business success through collaboration and strategic planning. Leveraging my skills in sales leadership and revenue strategy, I work to empower teams and deliver impactful outcomes for clients and the organization.
Experience
Senior Marketing Consultant
Jun 2024 — Present · SC, US
Provided leadership to the Regional Sales Team for Linear TV and Digital sales. • Negotiated national and large local agency buys, setting individual goals for major accounts. • Developed and implemented innovative strategies to enhance revenue across various channels. • Mentored and trained team members, resulting in a significant increase in revenue share.
Education
Limestone University
Bachelor of Science in Business Administration Management (BBAM), Business Administration, Management and Operations - Biology - Psychology
2003 — 2007
The Carolina Academy
Bachelor of Science (BS), Business Administration, Management and Operations
1993 — 1996
Florence Darlington Technical College
Associate of Science (A.S.), Human Biology and Anatomy
2005 — 2007
StoneCircle by Limestone
Bachelor's Degree, Business Administration and Management, General
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