Shawn Calhoun

Senior Account Manager @The Weather Company

Chicago, IL, US

Partner with Account Executives to develop sales strategy for TWC advertisersand prospects•Develop media plans in conjunction with TWC pricing and inventory team•Build intentional agency/advertiser relationships to grow businessover the long-term and drive revenue•Proactively up-sell additional revenue driving strategies and ideas•Be a trusted advisor to our agency and client counterparts to build loyalty andimprove business•Exceed customer expectations via responsiveness, providing insights, andmarketplace knowledge•Gather company data, research, and marketing information for clientpresentations and RFPs•Assist with activation and monitor delivery for search and social data campaigns•Craft, deliver, and present post campaign insight reports that focus on analyzingand solving brand’s business challenges•Partner with internal teams (Creative Lab, Client Success, AdOps, Legal,Finance, Marketing), to ensure campaigns launch timely and deliver in full.•Cultivate internal relationships with sales support teams (e.g, AdOps, Legal,Finance, Creative Lab)•Maintain knowledge of ad sales marketing initiatives and materials•Lead account conversations with key internal partners to evaluate campaignperformance and discuss/act upon optimization opportunities

Lorenzo de' Medici Italian Institute

Study Abroad Program, Intercultural Communications

Indiana University Bloomington

Bachelor of Arts in Communication & Culture, Minor in Business Marketing and Telecommunications