Shawn Blossey

About Shawn Blossey

I help global philanthropy and mission-driven organizations turn audience insights into…

Experience

1. Director of Product Innovation and Supporter Experience

   World Vision

   Jan 2019 — Present

   Lead a global team advancing supporter experience, product strategy, and fundraising innovation across 20+ country offices. Drive collaboration with marketing, digital, and program leaders in Asia, North America, Europe, and Oceania to modernize donor engagement and fuel global growth.• Led the design and global rollout of Childhood Rescue, a monthly giving product for humanitarian crises, launched in 15+ markets. Now guide ongoing experience strategy that supports consistent year-over-year growth in both revenue and donor base.• Co-created and led early strategy for Project Impact Engine (PIE)—a “Google for nonprofit marketers” that uses AI to surface approved impact data, stories, and media from 50+ field offices. Developed through human-centered design research with World Vision Canada. Now serve as global business owner and strategic advisor for scale-up and implementation.• Initiated and led development of Follow Your Donation, a digital transparency tool co-created with my team to show donors exactly where their money goes. Rooted in donor research and human-centered design. Piloted across multiple markets with promising results, especially among younger, previously unreached audiences, and now in beta.• Lead the strategy behind a research-based framework of Moments that Matter—key points in the donor journey that influence giving behavior. Guide my team in using human-centered design to surface insights, then translate them into scalable tools (like PIE) that help fundraisers deliver meaningful experiences across the lifecycle.