Shawn Barba

Director of Marketing and Organizational Development

Role
Director of Marketing and Organizational Development at Siegfried
Location
Rancho Cordova, CA, US
LinkedIn followers
500 followers

About Shawn Barba

Director of Marketing and Organizational Development with 17 years of experience driving growth, engagement, and excellence in the A/E/C industry. I lead the integration of Siegfried\'s external brand strategy with our internal people development efforts—uniting marketing, communications, and organizational growth under one vision.Passionate about creating meaningful connections and cultivating a culture of learning, I oversee firmwide marketing, business development, and employee development initiatives that strengthen our brand, empower our people, and position the firm for long-term success.I bring a proven record of leading high-performing teams, building trusted client relationships, and implementing programs that enhance both market impact and employee experience. My focus: advancing Siegfried’s mission through creativity, strategy, and authentic leadership.

Experience

  1. Director of Marketing and Organizational Development

    Siegfried

    Nov 2025 — Present

Education

  • California State University-Sacramento

    Bachelors Degree, Mass Communications

    2008 — 2009

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