Shawn Eaton
Sr. Manager Digital Media
- Role
- Sr Manager Digital Media at Staples
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Shawn Eaton
Results driven marketer with 18+ years contributing to the success of Staples. Strategic analytical expert with experience managing customer centric and digital marketing campaigns that drive results optimizing against incremental returns. Key collaborative partner with business leaders using experience in analytics and reporting to develop longer-term business strategy, solve problems, and drive change.
Experience
Sr Manager Digital Media
Jun 2023 — Present · US
Responsible for Omni paid media strategy, budget allocations and performance across variety of channels including Paid Search, Affiliates, Paid Social, Digital Video, Display and Audio
Education
University of Rhode Island
Bachelor of Science (B.S.), Business Administration and Management, General
2003 — 2007
Skills
- Excel
- Strategic Planning
- Marketing Analytics
- Access
- Marketing Strategy
- Hard Worker
- Customer Acquisition
- Attention to Detail
- Analytics
- Catalogs
- Dedicated
- Segmentation
- Sql
- Predictive Modeling
- Analysis
- Direct Mail
- Process Improvement
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