Shawn Armstrong

About Shawn Armstrong

I’m a strategy-first leader who speaks both tech and exec - someone who knows how to turn complex systems into clear outcomes and make marketing move the needle. With 20+ years of experience guiding business transformation, global team leadership, and enterprise delivery, I’ve helped organizations build stronger brands, better systems, and faster paths to ROI.My career has been spent at the intersection of marketing, operations, and technology. I’ve led cross-functional teams, managed global programs, and aligned digital capabilities with go-to-market execution. I’ve collaborated with executives, marketers, engineers, and analysts to solve tough problems, scale performance, and keep the customer at the center of every decision.What sets me apart? I bring marketing instincts to technical environments and operational discipline to marketing teams. Whether it’s optimizing CRM workflows, improving campaign velocity, integrating martech tools, or refining the customer journey, I know how to align back-end systems with front-end brand promise.From lifecycle marketing to funnel optimization, I’ve worked to ensure delivery timelines match campaign calendars and that messaging, targeting, and experience are aligned across platforms. I’ve supported product launches, built analytics dashboards to track KPIs, and introduced automation that saves time, increases engagement, and drives revenue.At Continental Airlines, I led the team behind the industry’s first electronic boarding pass program. Years later, I was helping Toyota and Lexus manage the cloud infrastructure powering their Super Bowl ad campaigns, as well as high-profile digital properties like Lexus.com and Toyota.com. I’ve lived at the edge of innovation, translating ambition into execution at enterprise scale.My marketing toolkit includes Google PPC, BING PPC (yes it actually works), social media marketing, local SEO and AI-powered GEO SEO, and both human and AI-driven appointment setting services. Whether we’re optimizing campaigns, tightening targeting, or building lead-gen systems that actually convert, I focus on what drives revenue, not just activity.I don’t just help companies grow. I help them get organized, get attention, and get paid.If you\'re ready to go, let me know.

Experience

1. Business Technology Consultant

   Metrotechnet

   Jan 2003 — Present · Plano, TX, US

   Key Responsibilities:Client Assessment and Strategy Development- Conduct comprehensive market research and competitive analysis to understand the client’s industry and target audience- Collaborate with clients to identify their marketing goals and business objectives- Develop customized marketing strategies that align with client needs and drive business growth.Campaign Planning and Execution- Design and implement multi-channel marketing campaigns, including digital, social media, email, content marketing, SEO, and SEM- Create engaging and compelling content that resonates with target audiences and drives conversions- Monitor and analyze campaign performance, providing insights and recommendations for optimization.Lead Generation and Customer Acquisition- Develop and execute lead generation strategies to attract and nurture high-quality leads- Implement customer acquisition tactics to increase the client’s customer base and enhance retention rates- Utilize CRM systems and marketing automation tools to track leads and measure campaign effectiveness.Performance Reporting and Analysis- Provide clients with regular performance reports, highlighting key metrics and campaign results- Analyze data to identify trends, insights, and areas for improvement- Make data-driven recommendations to refine marketing strategies and achieve better outcomes.Client Relationship Management- Build and maintain strong relationships with clients, acting as their trusted marketing advisor- Communicate effectively to ensure client satisfaction and address any concerns or feedback- Stay up-to-date with industry trends and best practices to continuously bring fresh ideas to clients.

Education

• Dallas College

  Audio Engineering , Music Production

  1989 — 1990

• Dallas College

  Business, Business, Software Programming, Engineering, Networking & Music

  1988 — 1990

• University of North Texas

  Business Administration and Management, General

  1991

Skills

• Microsoft Sql Server
• User Experience
• Fortune 1000
• Storage Area Network (San)
• Online Advertising
• Php
• Disaster Recovery
• Software
• Red Hat Linux
• Google Adwords
• Software as a Service (Saas)
• Software Project Management
• Servers
• Ppc
• Web Marketing
• Project Management
• Network Administration
• Customer Service
• Voip
• Mobile Applications
• Hp Data Protector
• Storage
• Wordpress
• Software Design
• Fortune 500
• E-Commerce
• Software Development
• Sem
• Enterprise Software
• Search Engine Optimization (SEO)
• Css
• Joomla
• Cisco Voip
• Entrepreneurship
• Web Analytics
• Windows Server
• Website Development
• Content Management Systems (Cms)
• System Admin
• Team Management