Shawn Allen

About Shawn Allen

As a Senior Shopper Marketing Manager at Red Bull, I lead national marketing strategies for two key accounts - including Red Bull’s largest customer - within the Convenience Channel. With 6+ years of experience, I specialize in turning insights into action, leading cross-functional initiatives, and building customer programs that drive real business results. Relationship-building is one of my strongest assets. I’m skilled at managing a wide range of internal and external partnerships - earning trust quickly, fostering collaboration, and navigating complex dynamics with professionalism and empathy. I bring a strong foundation in e-commerce, analytics, and project leadership, and I’m passionate about blending data-driven storytelling with creative problem-solving. Prior to my current role, I managed four Super Regional accounts and was consistently recognized as a top performer. Outside of work, I call Atlanta home, love staying active, and believe in keeping work fun - balancing hustle with positivity, humor, and a smile Core Strengths & Tools: Relationship Management • Project Management • Data Storytelling • Cross-Functional Collaboration • Brand Strategy • E-Commerce Strategy • Circana / IRI • SAP BI • Adobe Analytics • Excel

Experience

1. Senior Manager, Shopper Marketing

   Red Bull

   Feb 2025 — Present

Education

• University of Sydney

  Internship, International/Global Studies

• The University of Alabama

  Bachelor's degree, Finance

Skills

• Leadership
• Social Media Marketing
• Microsoft Word
• Teamwork
• Event Planning
• Marketing
• Public Speaking
• Social Networking
• Public Relations
• Microsoft Excel
• Microsoft Office
• Powerpoint
• Social Media
• Time Management
• Facebook