Shawez Banuri
Global Portfolio Strategy & Development Director @BAT
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WORK HISTORY
Global Portfolio Strategy & Development Director @BAT
London, GB
Senior leader responsible for shaping portfolio strategy, planning frameworks, and cross-category deployment across the AME region, operating at the intersection of innovation, commercial performance, and regulated market complexity.Key Contributions & Impact- Own regional portfolio planning and deployment principles for Vapour, ensuring clear line-of-sight between corporate strategy, category ambition, and market execution across diverse AME markets- Act as a strategic advisor to regional and business-unit leadership teams, proactively identifying portfolio risks, growth opportunities, and lifecycle trade-offs to support share, profitability, and responsible growth objectives- Lead alignment and evolution of the Marketing SLA in line with corporate strategy, improving clarity, governance, and execution discipline across markets and functions- Play a central role in shaping cross-category Strategic Marketing Planning (SMP), with specific focus on Vapour, including Defining cross-category planning principles and pre-requisites, as well as implementation at a global scale- Drive delivery of global and regional Vapour cycle plans, supporting OTIF execution and advising markets on portfolio deployment decisions aligned to the Vapour strategy including mechanisms to assess effectiveness - Lead continuous improvement of Portfolio Lifecycle Management (PLM) processes, enabling more holistic visibility, stronger governance, and earlier intervention across cross-functional teams.Leadership & Culture Impact- I actively support development and progression of peers and junior team members, contributing to succession planning and capability building within the cross-category portfolio and planning team- I am recognized as a proactive role-model for inclusive leadership, ethical decision-making, and psychological safety, embedding BAT values across cross-functional and regional collaborations.
EDUCATION
The London School of Economics and Political Science (LSE)
BSc (Hons) Business, Economics and Business Management
McMaster University
Master of Business Administration - MBA, Management of Innovation and New Technology, Strategic Marketing
The Wharton School
Gamification
MIT Sloan School of Management
Building, Leading and Sustaining the Innovative Organisation
National University of Singapore
Economic and Enterprise Development
SKILLS
ABOUT SHAWEZ BANURI
I\'ve had varied experiences from planning and managing marketing efforts, to business consultancy, to program and product line management in the Tech Industry, and more recently launching the biggest vaping brand in convenience and grocery in Canada #vype #transformingtobacco
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