Jonny Simpson
Head of Performance Marketing Analytics @Global University Systems
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WORK HISTORY
Head of Performance Marketing Analytics @Global University Systems
London, GB
EDUCATION
The University of Huddersfield
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
ABOUT JONNY SIMPSON
Digital Marketing Leader with 8+ years of experience for online and retail brands globally. I help companies achieve their business objectives using Performance Marketing, Digital Strategy and Customer Analytics.Some examples include: • Increased William Hill Gaming app revenue by £2.4m annually through optimised bidding and app strategy• Grew Evoke group’s app new customers +35% YoY by improving organic visibility and app performance• Reduced Sky Bet paid search costs by 20% through optimisation of account structure and strategyI enjoy guiding teams to optimise processes and performance using a structured, data-driven, test-and-learn approach.
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