Shavonne C.

About Shavonne C.

I have a 20+ year history of demonstrated success in vision-casting, defining strategy and developing and executing comprehensive omni-channel marketing plans that maximize financial return and effectiveness across highly competitive B2B and B2C markets. Experience includes, but not limited to, branding, re-branding, social media, digital, audience marketing, content development, integrated marketing, promotions, broadcast media, in-store and out-of-home programs that best position brand and consumer licensing programs for organic and sustainable growth. In each of my roles, I have committed myself in recruiting top talent, developing up strong organizational structures, communicating well with people at all levels, setting and managing expectations, and empowering internal and agency teams in delivering strong results. Some of my accomplishments include:• Envisioned and implemented multi-channel marketing strategy for the Rental Division at the Home Depot that amplified the brand, expanded digital presence and drove multiple groundbreaking, profitable initiatives.• Led the successful repositioning of Food Lion brand as an “everyday” low price and convenient option that resulted in a total store sales lift of 3% and by 12% among customers.• Built Delhaize’s 3-year private branding strategy for 13 brands across 3 operating companies that positioned all banners head-to-head with national brands, surpassing prior year sales by $275M+ and increasing unit movement by 4%.With a combination of integrity, emotional intelligence and an energetic personality, I have been consistently recognized by colleagues, customers and managers for strong strategic thinking, a persuasive and relational approach and an unwavering passion for work and the things that I believe in.

Experience

1. Executive Director

   Wells Fargo

   Aug 2025 — Present · US

   Marketing Director- Brand, Sponsorship and Integrated Marketing

Education

• The Tuck School of Business at Dartmouth

  Ascent Women-of-color Leadership Program

• Rutgers Business School

  Mini-MBA, Digital Marketing

• Pratt Institute

  Master of Professional Studies, Design Management

• Boardology Institute

  Boardroom Bound Program

• Hampton University

  Bachelor of Science - BS, Marketing

Skills

• Cross-Functional Coordination
• Agency Relationship Management
• Consumer Product Licensing
• Consumer Touch Points
• Pilot Market Launch
• Brand Architecture
• Retail Promotions
• Co-Branding
• Brand Licensing
• Partnership Marketing
• Integrated Marketing
• Agency Compensation
• Multi-Channel Marketing
• Product Marketing
• Brand Communication
• Brand Portfolio Management
• Growing Revenue
• Market Planning
• Market Penetration
• New Business Development
• Entry-Point Offers
• Advertising
• Sponsorship Marketing
• Broadcast & Print Advertising Development
• Consumer Products
• Identity Management
• Integrated Brand Messaging
• Brand Management
• Cross-Functional Team Leadership
• Promotional Products
• Rebranding Strategies
• Digital Marketing
• Advanced Brand Strategies
• Promotional Execution
• Ethnic Marketing
• Interdisciplinary Strategizing
• Identity-Driven Branding
• Digital Strategy
• Cause Marketing
• Brand Management Programs