Shaveta Mahajan

About Shaveta Mahajan

Marketing and Sales operations manager with 15+ years of experience in handling operations: • Marketing Planning: Developing marketing strategies, goals, and objectives based on market research and business objectives • Budgeting and Financial Management: Allocating resources, creating marketing budgets, tracking expenses, and managing financial aspects of marketing campaigns • Marketing Analytics: Collecting, analyzing, and interpreting marketing data to measure campaign performance, customer behaviour, and ROI • Marketing Technology Management: Evaluating, selecting, implementing, and managing marketing technologies such as CRM systems, marketing automation platforms, analytics tools, and content management systems • Campaign Management: Tracking marketing campaigns across various channels (e.g, digital, social media, email, print) to reach target audiences and achieve campaign objectives • Lead Management and Nurturing: Managing the process of capturing, tracking, and nurturing leads through marketing automation and CRM systems to convert them into customers • Data Management: Ensuring the quality, accuracy, and integrity of marketing data, including customer databases, email lists, and other marketing assets • Vendor Management: Identifying, evaluating, and managing relationships with external marketing vendors, agencies, freelancers, and service providers • Performance Measurement and Reporting: Monitoring and reporting on key marketing metrics and KPIs, providing insights and recommendations for improvement • Workflow and Process Optimization: Streamlining marketing processes, identifying bottlenecks, and implementing efficient workflows to improve productivity and effectiveness • Compliance: Ensuring marketing activities comply with relevant laws, regulations, industry standards, and company policies • Collaboration and Communication: Facilitating cross-functional collaboration and communication between marketing and other departments, fostering alignment and coordination

Experience

1. Senior Manager - Marketing Planning & Operations

   Lentra

   Sep 2023 — Present · IN

Education

• ICFAI

  Master of Business Administration (MBA), Finance, General

  2008 — 2012

• Manav Public School

  12th, Commerce

  1993 — 2004

• B.B.K D.A.V College

  Bachelor of Commerce (B.Com.), Finance

  2004 — 2007