Shaun Stack
Senior Account Manager @Refresco
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WORK HISTORY
Senior Account Manager @Refresco
SKILLS
ABOUT SHAUN STACK
As a Senior Director of Retail Sales with 19 years of experience in the CPG industry, my expertise lies in building and strengthening relationships with major national and local retailers through direct partnerships and broker networks. Known for driving top-line growth and transforming retail strategies, I manage multi-million-dollar accounts while consistently exceeding sales targets. Bringing innovation and excitement to brands, I lead disruption in stagnant categories and ignite customer enthusiasm for new products. The competitive nature of the industry and the camaraderie it fosters within teams fuel my passion for success!I’m passionate about using data-driven insights and market expertise to identify new sales opportunities and align category management strategies for optimal results. Working cross-functionally with finance, marketing, and logistics teams, I ensure that each initiative maximizes business outcomes and adds value to our retail partners.By leveraging data to educate retailers on market trends and tailoring solutions that foster mutual growth, I have consistently increased market share across grocery, convenience, and independent business segments. My collaborative approach, combined with a focus on innovation, has enabled me to lead national sales teams to success while solving complex business challenges.Looking ahead, I’m excited to pursue higher-level leadership opportunities where I can shape national retail strategies, lead larger teams, and continue making a significant impact in the CPG industry.Key Achievements• Spearheaded the introduction of innovative products into the private brand sector, generating $8M in 2023 revenue by identifying market opportunities and driving product development for store brand offerings.• Played key role in the sales aspect of Cap-X projects, justifying multimillion-dollar investments for market expansion in 2024 and 2025.• Led Ahold team, securing ‘Supplier of Choice” status and increased private brand revenue by $20M between 20••••24.• Successfully navigated product supply challenges during the COVID-19 pandemic, including ingredient shortages and packaging disruptions, by leading proactive, solution-focused conversations with customers. This strengthened partnerships and resulted in significant post-allocation growth for new projects and opportunities.
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