Shaun Sinnott

About Shaun Sinnott

Specialties:Web Project Management, Website Development, Content Management Systems (CMS), Email Marketing, Campaign Automation, HTML Email Creation, Mobile Marketing

Experience

1. Sr Director, Digital Marketing Ops

   Topgolf

   Jan 2009 — Present · Dallas, TX, US

   Collaborates with Director of Marketing and agency partners on strategy, design and technology concepts that drive growth of core customer groups while cultivating repeat visits from current guests.Responsible for feature development, growth and day-to-day management of the TopGolf website (topgolf.com) and blog (blog.topgolf.com). Duties include SEO/SEM strategy implementation, social media integration and sharing, content writing, event page publishing, creation of new graphical elements and user administration.Designs, builds and manages automated email programs that utilize dynamic, personalized content which increase message relevance, build deeper connections and provide significant cost savings.Manages mobile marketing platform for all US sites including creation and distribution of alert, info, request, text-to-win and vote campaigns.Helps develop the look and feel for 3rd-party platforms, i.e. onsite touch screen kiosks and POS systems, so that design elements are consistent with the current brand identity. Integration with web/social sites and user experience testing are also a major role within this task.Develops yearly online marketing budget and determines how spend is broken down between mediums based on previous campaign metrics.Creates monthly email, web, survey and social media reports that provide insights into ongoing campaign effectiveness and recommendations for future activity.

Education

• University of Iowa

  Bachelor of Business Administration (B.B.A.)

  2001 — 2005

Skills

• Website Development
• Mailchimp
• Modx
• Google Webmaster Tools
• Marketing Management
• Email Marketing
• Sitefinity
• Wordpress
• Web Design
• Survey Design
• Vibes
• Web Project Management
• Time Management
• Mobile Marketing
• Marketing Budget Management
• Illustrator
• Sms
• Cms
• Social Media
• Google Analytics
• Photoshop
• Adobe Creative Suite
• Social Media Marketing
• Silverpop
• Interspire
• Retargeting
• Html Emails
• Zoomerang
• Email Marketing Software
• Marketing