Shaun Sandu
Senior Customer & User Researcher @DeepL
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WORK HISTORY
Senior Customer & User Researcher @DeepL
Berlin, DE
DeepL is a deep learning company using artificial intelligence (AI) and machine learning (ML) for several language translation products. At DeepL, I am currently involved in mapping out the B2B competitor landscape as well as establishing the company\'s customer insights repository to inform the decisions of product teams.
EDUCATION
King's College London
Bachelor of Arts, War Studies
Anglo-Chinese Junior College
'A' Levels
ABOUT SHAUN SANDU
I investigate hidden opportunities for product design, user experience (UX), branding, and social & behavioral change, using mixed-methods research. My research helps organisations to informed decisions based on how people think and act, to create intuitive products and compelling messages. I rely on immersive qualitative research to map out an unfamiliar problem space, then facilitating and co-creating how we arrive at a given solution. As a former corporate investigator, I\'ve led teams conducting covert fieldwork on environmental, social & corporate governance (ESG) issues to inform the decisions of C-suite executives, NGOs and governments, e.g. on corruption and slave labor in Myanmar. The mindsets, curiosity and grit I developed then remains core to my research process to this day. I\'m energised by projects which involve cross-cultural research and analysing core aspects of the human experience (e.g. money, death, family and gender roles). The diversity of our cultural practices & beliefs can provoke us to re-think how we live and thrive in an uncertain future. SECTOR INTERESTS: human-centered design, service design, customer experience (CX), innovation strategy, branding strategy, ethnography, semiotics, consumer insights, marketing insights, behavioural insights, branding strategy, qualitative research (among others)
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