Shaun

About Shaun

I’m a digital marketing strategist and social growth leader who builds brands, communities, and content ecosystems that drive real business results. I specialize in social media strategy, influencer partnerships, content direction, and audience growth - blending data driven marketing with sharp creative instinct.Over the last 15 years, I’ve led digital and social strategy for consumer brands, managing multi platform content, influencer relationships, creative direction, SEO aligned content systems, and AI powered content workflows. I’ve grown engaged online communities, scaled brand visibility, and built content engines designed for conversion and long term loyalty.Alongside my marketing work, I’m also the Founder of Live Unbreakable; a wellness and performance brand I’ve built and scaled for 13+ years. As a board certified health and wellness coach and strength endurance specialist, I’ve grown my own audience, programs, and digital products from the ground up. This hands on experience gives me a rare advantage: I don’t just market brands. I build them.I thrive at the intersection of strategy, storytelling, and growth. Whether leading social and influencer programs, shaping brand voice, or turning content into measurable demand, I help companies scale visibility and revenue through smart digital ecosystems.

Experience

1. Founder, Growth Strategist

   Live Unbreakable

   Oct 2012 — Present

   I founded and scaled Live Unbreakable, a wellness and performance brand delivering coaching, digital programs, and content driven community experiences. Over 13+ years, I’ve built an engaged audience, created digital products, and grown a multi platform social presence by blending education, storytelling, and results driven programming.Key Contributions:• Built and grew a personal brand and business from the ground up, developing content strategies that attract, engage, and convert followers into paying clients• Led social media strategy and content direction across Instagram, email, and web platforms, driving consistent audience and community growth• Created and launched digital programs, guides, and coaching offers marketed through organic social and content funnels• Produced high performing educational and lifestyle content, including video and short form social media• Developed influencer style brand positioning through authentic storytelling and audience engagement• Designed brand voice, messaging, and visual identity to stand out in a crowded wellness market• Delivered 1:1 and group coaching programs focused on fitness, nutrition, and hormone health30 Certifications including (but not limited to):• National Board Certified Health & Wellness Coach (NBC HWC)• NASM Board Certified Personal Trainer• Institute for Integrative Nutrition Health Coach

Education

• Clark University

  Bachelor of Arts, Psychology & Management

  2007 — 2011

• Institute for Integrative Nutrition

  Level 4 Diploma in Coaching, Health Coach Practitioner

• Clark University Graduate School of Management

  MBA, Marketing Management & Management Information Systems

  2011 — 2012

Skills

• Leadership
• Public Relations Skills
• Gymnastics
• Market Research
• Marketing
• Blogging
• Research
• Communication
• Media Planning
• Leadership Experience
• Management
• Advertising
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Microsoft Office
• SEO
• Long Distance Running
• Web Design
• Event Management
• Health & Fitness
• Online Marketing
• Psychology
• Health
• Organizational Effectiveness
• Athletic Training
• Fitness
• Competitive Analysis
• Communications
• Team Leadership
• Social Media
• Event Planning
• Public Relations
• Database Management
• Community Outreach
• Integrated Marketing
• Fitness Consulting
• Positive Personality
• Fitness Training
• Strategy