Shaun Caplis

About Shaun Caplis

As Director of Sales at Serta Restokraft, I lead national sales strategy and business development efforts for one of the most trusted names in American mattress manufacturing. I bring over 15 years of industry experience with a strong focus on strategic growth, retail and B2B partnerships, and product innovation across both residential and commercial sectors.A key part of my recent work has been leading the national expansion of our hospitality division, where I spearheaded the development and market launch of Legacy Hospitality Mattress — a premium line tailored to meet the durability, comfort, and performance standards of the hospitality industry. Through targeted relationship-building, channel development, and brand positioning, I’ve helped establish Legacy as a go-to solution for hotels, resorts, and multi-property management groups across the U.S.Beyond hospitality, I oversee partnerships with major retailers, buying groups, and e-commerce platforms, aligning sales execution with evolving consumer and industry demands. My leadership is data-informed, customer-centric, and built around scalable, sustainable growth.If you’re in the hospitality, retail, or DTC mattress space — or looking to partner with a proven U.S. manufacturer — let’s connect.

Experience

1. Sales Director

   Serta Restokraft Mattress Co, Inc

   May 2012 — Present

   Coached and mentored a team of 15 account managers who manage our $40+ Million Dollars in wholesale business. Created and implemented marketing plan which increased sales by 30% in first six months of program and is seeing continued success as the program has picked up momentum. Developed brand strategy for new private label program that increased sales revenue by 100% in year one and 50% in year two. Now represents over in wholesale dollars each year and over $1.5 million in revenue for the customer. Increased share of business over 60% overhauling our hospitality sales division. Creating a new brand, sales strategy, and go to market campaign for the division along with on boarding a new team of 5 outside sales partners led to the increase in share and has taken our plant to a new markets throughout the country. Sales team consistently out performs corporate owned plants in all sales metrics including profit and revenue.

Education

• University of Michigan-Flint

  Bachelor's Degree, Political Science and Government

  1998 — 2005

Skills

• Service Delivery
• Inventory Management
• Coaching
• Social Media
• Teaching
• Time Management
• Microsoft Office
• Sales
• Research
• Management
• Public Speaking
• Leadership Development
• Teamwork
• Leadership
• Customer Service
• English
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Team Leadership