Shaun Burdette
Head of Marketing, Us & Emea Business @PayPal
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WORK HISTORY
Head of Marketing, Us & Emea Business @PayPal
Driving differential growth through scalable, repeatable personalised lifecycle marketing programs that drive awareness and adoption in the US, UK, Germany, France, Italy, Spain, and Australia in the small-to-medium (SMB) business segment • Leading a team of six marketers to champion data driven experimentation and identify the tactics that differentially accelerate growth and product adoption • Liaising with cross functional key business partners and global teams to gain alignment on marketing plans and manage all aspects of campaign execution from design to deployment and optimisation • Pivoted the business from a disjointed manual calendarisation marketing approach to a customer-centric always-on triggered lifecycle setup that draws on product priority and merchant intent data to serve one consistent message at a time across marketing touchpoints. Generated $29M in incremental 12-month revenue vs. program control group in year one • Partnering cross-functionally with commercial, partner, and sales teams to understand product roadmaps and translate those visions into customer facing value propositions across email, onsite, and paid media • Driving new product usage by leading paid media strategy, including designing, implementing, tracking, reporting, and scaling paid marketing campaigns across channels • Hiring, fostering, and retaining best in class marketers—have mentored over 30% of the team to promotions (including international relocations) from 20••••22, navigating complex internal matrix of annual promotional cycles
EDUCATION
UCL
Year Abroad, Science and Technology Studies
University of Pennsylvania
Bachelors, Marketing and behaviour, French
SKILLS
ABOUT SHAUN BURDETTE
I\'m a well rounded jack-of-all-trade’s marketer with a strong bias for action and getting…
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