Shaun Bossons

About Shaun Bossons

I am a strategic Chief Revenue Officer with a proven history of scaling high-growth B2B SaaS organizations from start-up, to over $35M ARR. Leveraging 20+ years of innovative leadership across North America, Europe, LATAM and Asia, my core value proposition is driving predictable, sustainable commercial growth while maintaining rigorous financial integrity and Board/Investor oversight. I specialize in AI/data-driven GTM strategies, positive team culture and enterprise revenue optimization.As a modern commercial leader and executive board member, I lead the entire Go-to-Market (GTM) engine - encompassing Marketing, Sales, Customer Success, Services, and Support. My methodology centers on- Pioneering agile, hybrid GTM strategies that accelerate customer acquisition and systematically reduce time-to-win and average sales cycles- Building high-performing, accountable multi-cultural teams across the USA, Europe, APAC, and LATAM- Evolving RevOps to leverage AI and data-driven analysis for predictable forecasting and P&L management- My leadership is consistently described as the \'magic mix of both big picture and detail-oriented,\' focused on painting a vision to inspire and building genuine organizational alignment.Proven financial and enterprise value creation across all roles- Accelerated a SaaS company from $8.5M ARR to $18M ARR in just over three years, consistently delivering Net New ARR growth every year- Key stakeholder and leader in 2 successful company (M&A) sales, 2 investment rounds, and 2 major acquisitions- Successfully launched 2 new software business units from a $0 base into the competitive United States market, generating over $1MM ARR within 18 months- Proven experience leading commercial teams across diverse revenue tiers, from <$5M to $50M- Managed and scaled global business units with P&L oversight, including a team of over 70 personnel across 4 regions.

Experience

1. Board Member

   Purple B Corp

   Feb 2022 — Present

   Member of the Purple board of directors.

Skills

• Fmcg
• Marketing
• Project Planning
• Management
• Account Management
• Sales Process
• Product Assortment Planning
• Retail
• Category Management
• Customer Loyalty Management
• Key Account Management
• Business Process
• Sales Presentations
• Merchandising
• Competitive Analysis
• Pricing
• Fast-Moving Consumer Goods (Fmcg)
• Direct Sales
• Team Management
• Sales Enablement
• Data Analysis
• Sales Management
• Analytics
• Business Strategy
• Business Development
• Digital Marketing
• Written Communication
• Pipeline Management
• Business Intelligence
• Strategy
• New Business Development
• Leadership
• Marketing Strategy
• Forecasting
• Customer Relationship Management (Crm)
• Crm
• Social Media
• Sales
• Sales Operations