Shauna McBride

Chief of Staff | Award-winning Strategist | Professional Storyteller

Role: Chief of Staff at Committee for Children
Location: Seattle, WA, US
LinkedIn followers: 500 followers

About Shauna McBride

Communication Strategy and Planning: Experienced in setting objectives; developing long and short-range plans; identifying issues and risks; championing change management that aligns with the company’s strategic vision, objectives, and priorities; measuring and analyzing project and communication plan success. Reputation and Brand Management: Experienced in developing and implementing strategies that impact the company’s reputation positively. Writing Skills: In-depth understanding of best practices for connecting with a target audience(s), highly effective writing style and expertise in developing compelling messaging to a wider audience. Presentation Skills: Experienced and confident presenter. Presents complex issues appropriately for target audiences, including all levels of management. Trusted partner when developing effective presentation techniques. Facilitates group sessions effectively and motivates others. Internal Communication Skills: Experienced in developing and executing internal communication strategies which create an understanding of company priorities, giving context around issues and initiatives, building employee engagement and helping people understand their role and how it contributes to the success of the company. Provides communication counsel to senior management for leadership communications to enhance their reputation with key stakeholders. External Communication Skills: Experienced in developing communications to reach a broad spectrum of stakeholders by understanding the drivers for each stakeholder and developing appropriate messaging. This includes: • Media Relations: Experienced in strategically developing, managing and leveraging traditional and social media tactics to build and enhance a company’s reputation and brand. • Government Relations & Public Affairs: Experienced in developing and managing strategies, material, and message development in support of company public policy initiatives.

Experience

Chief of Staff
Committee for Children
Nov 2023 — Present

Contact information

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Work email
•••••@cfchildren.org
Personal email
•••••@•••••.com
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Current company

Committee for Children

Primary and Secondary Education · 145 employees · Seattle, Washington, United States

Founded in 1978, Committee for Children is a global nonprofit dedicated to fostering the safety and well-being of children through human skills development. CFC is the world’s largest provider of research-based educational programs that promote human skills and prevent bullying and sexual abuse. Committee for Children has been working for over three decades to help create a world in which the whole child is not only nurtured, but celebrated. Committee for Children creates research-based, human skills materials to help children succeed in school and in life, helping create a world in which children can grow up to be peaceful, kind, responsible citizens. The organization’s human skills materials have taught millions of children skills that help them stay safe, manage their emotions, solve problems, avoid risky behavior, and improve their academics. Today the organization’s curricula reach schools in over 70 countries, including 30 percent of all U.S. elementary schools. Each year, more than 26.9 million children benefit from these programs. For more information, visit cfchildren.org

cfchildren.org

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