Shauna Lines
Ecommerce Manager @Performance Auto Group
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WORK HISTORY
Ecommerce Manager @Performance Auto Group
Brampton, ON, CA
Experienced automotive e-commerce professional with a proven ability to grow online sales, generate leads, and enhance the customer journey from inquiry to purchase. Skilled in managing online vehicle listings, optimizing digital retail tools, and streamlining processes to boost efficiency and conversion rates. Strong track record of building and leading high-performance teams, developing tailored sales strategies, and collaborating with dealership departments to maximize results.
EDUCATION
Georgian College
Automotive Certification Course, OMVIC
ABOUT SHAUNA LINES
I’m an E-Commerce Manager in the automotive industry with a proven track record of growing online revenue, generating high-quality leads, and turning digital inquiries into sold vehicles. With over 5 years of experience in business development and digital sales, I specialize in creating seamless online customer journeys that convert interest into action.I’ve built and led high-performance teams, implemented digital retailing tools, and developed strategies that boost dealership performance both online and in-store. My approach blends data-driven decision-making with a customer-first mindset, ensuring every click moves the customer closer to the keys.Whether it’s optimizing vehicle listings, streamlining CRM processes, or leading sales teams, I thrive on driving results and helping dealerships adapt and excel in the digital age.Specialties: • Online Vehicle Sales & Lead Management • Digital Retail Tools & CRM Optimization • Customer Experience & Retention Strategies • Inventory Merchandising & Pricing Strategy • Team Leadership & Training
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