Shauna Freese
Global Consumer Activations Marketing Director @Roxy
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WORK HISTORY
Global Consumer Activations Marketing Director @Roxy
Saint Jean de Luz, FR
Drive the execution of the global brand marketing strategy by leading an integrated consumer activation strategy through the management of global PR/Media, partnerships, influencers, athletes and events.RESPONSIBILITIES- DEVELOP & LEAD INTEGRATED CONSUMER ACTIVATION STRATEGY: Drive a harmonized strategy that creates brand demand & supports omni-channel business- DEVELOP & MANAGE EXECUTION STRATEGIES: Oversee internal & external teams to develop leading PR, Partnerships, influencers (including athletes), media planning and events strategies; including integrated campaigns as well as always-on best practices- COMMUNICATIONS & AGENCY MANAGEMENT: Engage & lead consumer agencies (PR & Events) to drive tactics & deliver industry best concepts to market.
EDUCATION
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.), Social Sciences Concentration: Organizations & Business Development
ABOUT SHAUNA FREESE
As a driving force behind Roxy\'s global brand marketing, my focus has been to spearhead a cohesive consumer activation strategy that resonates across all platforms, ensuring our message not only reaches but captivates our audience. My expertise in brand and retail marketing has been instrumental in amplifying our brand presence, leveraging relationships that thrive on mutual growth and innovation.The execution of integrated campaigns and always-on marketing best practices under my leadership has elevated Roxy\'s brand demand and supported our omni-channel business objectives. The team and I take pride in our pragmatic approach, being ROI-focused, and our ability to deliver results that not only meet but exceed our strategic goals, reflecting our passion for the brand and our commitment to excellence.
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