Shauna Brett
Marketing & Events Lead @B&Q
Signup · Get unlimited contacts
WORK HISTORY
Marketing & Events Lead @B&Q
As the B&Q Marketplace Marketing Lead I spearhead the strategy to drive Marketplace brand awareness, content creation & lead generation to build a strong pipeline of high-quality merchants.Key Responsibilities- Inbound Marketing Strategy: Develop and execute data-driven marketing strategies to attract high-quality merchant leads across various channels, including digital campaigns, content marketing, and events- Content Creation: Lead the creation of compelling content (e.g, blog posts, whitepapers, case studies) to showcase the benefits of partnering with B&Q Marketplace- Lead Generation: Own the lead generation funnel, ensuring a steady stream of qualified merchantprospects that align with our platform standards- SEO & SEM: Optimize website content and campaigns for search engines to maximize visibility and drive organic traffic to the Marketplace portal- Performance Analysis: Use analytics tools to monitor campaign performance, generate actionable insights, and refine strategies to improve ROI- Collaboration: Work closely with the Business Development team to ensure marketing efforts translate into a strong and actionable lead pipeline- Lead the Event Marketing Strategy: Plan and execute merchant recruitment events to promote the B&Q Marketplace and engage potential merchants.
EDUCATION
Wigan & Leigh College
English Language & Literature, Spanish, History, Culture & Communications
Warrington Collegiate Business School
HNC Business Studies
ABOUT SHAUNA BRETT
Driven & dynamic strategic Marketing Leader with 10+ years’ experience. Results driven & commercially focused I have experience developing and executing marketing plans that drive growth, increase demand, customer retention & acquisition across multiple channels. Experienced working cross functionally with stakeholders at all levels to optimize marketing performance.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.