Shaun Lloyd
Marketing Manager - Golf @PUMA Group
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WORK HISTORY
Marketing Manager - Golf @PUMA Group
Develop multi-brand strategies to drive both COBRA and PUMA brands in their markets. Drive the COBRA & PUMA GTM process, managing the full process of the campaign planning and execution, driving brand heat and desirability. Management of overall yearly marketing budgets for both COBRA and PUMACollaborate with the key account managers, developing fully integrated seasonal marketing plans aligning with overall strategies. Measure all activations and report on business KPI’s to key stakeholders on a regular basis.Leverage partnerships with key athletes and content creators to support marketing campaigns. Management of 4 direct reports.
EDUCATION
Sheffield Hallam University
Bachelor of Science (BSc) 2:1, Sport Business Management
Chartered Institute of Marketing
Chartered Institute of Marketing Post-Graduate Diploma, Marketing
SKILLS
ABOUT SHAUN LLOYD
I am a marketing professional with over 12 years of diverse marketing experience, specialising in the sports industry. My expertise cover media and advertising, PR, brand strategy, trade marketing, digital, social media, agency, influencer and athlete partnerships. I have spent nine years at global sports brand Puma, contributing to impactful campaigns and driving growth across multiple marketing disciplines. Currently, I lead our UK marketing team in the golf business unit within Puma.
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