Shaun Conning
Co-founder the Extra Play @The Extra Play
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WORK HISTORY
Co-founder the Extra Play @The Extra Play
London, GB
Strategy. Talent. Execution. When it matters most.The Extra Play is a delivery partner for sport, media, and betting - helping leadership teams move fast, fix what’s broken, and deliver under pressure.We’re not a consultancy. We’re operators who’ve built and scaled global businesses. Now we partner with federations, rights holders, clubs, investors, and growth-stage teams across two critical areas:🧠 Talent & PerformanceWe solve leadership gaps, redesign structures, and build people strategies that actually deliver - with embedded hiring, search, org design, and culture programmes. Transformation & EnablementWe help organisations adapt and scale - through sprints, advisory, and hands-on delivery. From restructuring and M&A to market entry and commercial resets, we make change happen.Every engagement blends both - and that’s why it works.Built on data, driven by insight, delivered by people who’ve done it before. h••••@theextraplay.com
EDUCATION
University of Oxford
PG Dip, Management Studies
Hult Ashridge Executive Education
Dip, Executive Coaching
Bournemouth University
BA Hons, Financial Services
SKILLS
ABOUT SHAUN CONNING
I help founders, boards, and investors solve high-value people and performance challenges — fast, discreetly, and with impact.As Co-Founder of The Extra Play, I work inside businesses - not alongside them. We partner with leadership teams in sport, media and betting to fix what’s broken, close capability gaps, and deliver when it matters most. Whether it\'s scaling teams, navigating structural change, or reshaping leadership, I bring deep experience and trusted delivery.I’ve built and led People strategies in high-growth businesses like DAZN, Superbet and Perform Group. That operator mindset still defines how I work: commercially sharp, hands-on when needed, and always focused on outcomes over theory.Alongside The Extra Play, I continue to support leaders through CPO Grow — offering strategic advisory and 1:1 coaching beyond the sector.Current focus areas:• Org Design & Operating Models• Leadership & Talent Strategy• Culture & Performance Uplift• Reward, Equity & Incentives• Board & C-suite Coaching• Embedded Delivery via Trusted NetworkKnown for bringing clarity, pace, and partnership to complex leadership challenges — especially at moments of scale, shift, or reinvention.
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