Shaun Binnie

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHAUN BINNIE

Proven FP & A leader who thrives at the intersection of complex data and real commercial outcomes. I turn messy, fragmented information into clean, scalable structures that deliver board-grade strategic insight — always in close partnership with sales, operations, and regional teams to drive measurable growth. My journey started in management information and business intelligence roles, where I first learned the power of turning raw data into actionable stories. Over 9+ years at thebigword (a PE-backed, global language services scale-up), I progressed from Commercial Finance Analyst to Head of FP & A and ultimately Commercial Strategy Director. There I built FP & A capabilities from the ground up: designing 3-way forecasting models that achieved 3% accuracy across multinational operations, architecting a Power BI performance suite as the single source of truth for ExCo and PE investors, and embedding semantic modelling that finally gave the business one version of the truth on LTV:CAC, churn, margins, and pipeline. I don’t believe in finance operating in a silo. My approach has always been to sit alongside commercial and operational leaders — stress-testing assumptions together, co-creating pricing and bid frameworks, and turning insights into high-margin wins. That mindset delivered a 50%+ improvement in win rates, lifted small-contract profitability, and supported successful PE due diligence and acquisition integration. Today, as Commercial Accountant at NIC Services Group, I continue that same hands-on transformation work: strengthening governance around commercial pricing and bids, enhancing management accounting processes, and ensuring data accuracy that powers faster, better decisions across the £180m+ the services business. I’m particularly energised by high-growth SMEs and PE-backed environments where I can again build or scale FP & A functions. Whether it’s leveraging Power BI and semantic modelling to create clarity from chaos, or using AI tools like Copilot to accelerate modelling and insight generation, I focus on outcomes that matter: margin expansion, disciplined growth, and stronger cross-functional alignment. If you’re a high-growth business or scale-up looking for a commercially minded FP & A leader who delivers trusted insight with the business rather than just to the business, let’s connect. I’m based in Leeds and open to conversations across the UK.