Scott Hauman
Namer, brand systems designer, and innovation strategist driven to elevate brands to new heights. Author of Brand Stance™.
- Role
- Senior Manager, Nomenclature at Ford Motor Company
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Scott Hauman
Through my deep expertise in brand positioning strategy, narrative development, naming, and experience design, I help brands find and deploy their edge to reach new levels of engagement and growth. Branding should be both serious and fun, and I strive to ensure that it is at every stage gate.
Experience
Senior Manager, Nomenclature
Dec 2025 — Present · Dearborn, MI, US
Leading Ford\'s global Center of Excellence for naming and taxonomy- Architecting comprehensive naming frameworks that integrate business strategy, brand positioning, competitive intelligence, and global market insights to drive sustainable competitive advantage- Orchestrating enterprise-wide nomenclature strategy across multiple concurrent programs, ensuring portfolio coherence and strategic alignment with business objectives.
Education
Calvin University
BA, Geography
1990 — 1995
Skills
- Brand Management
- Marketing Strategy
- Copywriting
- Interactive Marketing
- Branding & Identity
- Online Marketing
- Corporate Branding
- Creative Direction
- Healthcare
- Digital Marketing
- Relationship Marketing
- Advertising
- Research
- Integrated Marketing
- Brand Architecture
- Corporate Communications
- Retail
- B2b
- Creative Strategy
- Leadership
- Name Development
- Marketing Communications
- Marketing
- Positioning
- Brand Development
- Professional Services
- Online Advertising
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