Shatarupa Datta

About Shatarupa Datta

A dynamic and result oriented professional with 25 years of rich and extensive experience in the following areas:Formulation of Corporate Strategy and Communication Content Design and Development Corporate Social ResponsibilityInternal CommunicationsEmployee Engagement Public and Media Relations, Integrated Marketing Communication LeadershipBrand PositioningReputation Management Project Execution Crisis ManagementChange Management

Experience

1. Consultant- Communications, Marketing and Social Media

   Step Up For India

   Mar 2025 — Present · Bengaluru, IN

   Responsible for formulating and executing Step Up for India’s communications strategy across digital and offline platforms. Creating compelling content to drive awareness, engagement, and fundraising. Managing social media, website updates, and donor communications. Ensuring consistent branding and overseeing the production of visual and written materials. Tracking performance metrics to refine messaging and maximize impact.

Skills

• Team Management
• Event Management
• Crisis Communications
• Strategic Communications
• Employee Engagement
• Talent Acquisition
• Social Media Marketing
• Marketing Communications
• Analysis
• Lead Generation
• Vendor Management
• Newsletters
• Marketing
• Brand Awareness
• Strategic Planning
• Content Development
• Negotiation
• Strategy
• Reputation Management
• Corporate Branding
• Corporate Image Management
• Integrated Marketing
• Corporate Communications
• Customer Relationship Management (Crm)
• Brand Management
• Performance Management
• Crm
• Marketing Strategy
• Content Management
• Public Relations
• Internal Communications
• Corporate Social Responsibility
• Media Relations
• Business Strategy
• Advertising
• Strategic Content Development
• Market Research
• Editing
• Business Development
• Leadership