Shatakshi Mishra
Brand Manager
- Role
- Assistant Brand Manager Marketing at SKF Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shatakshi Mishra
I help companies grow through data-driven strategy and GTM execution across India & …
Experience
Assistant Brand Manager Marketing
Jul 2023 — Present
Strategy o Developed omnichannel marketing strategies to drive market adoption of a newly launched brand identity across India and Southeast Asia, ensuring integration of new brand positioning, logo etc.o Designed a data-driven Segmentation, Targeting, and Positioning (STP) strategy to enhance earned media visibility and improve campaign efficiency.o Conducted social media analysis and competitor analysis to understand consumer behavior to enhance regional digital presence. o Led market expansion initiatives in Thailand and Vietnam, achieving a 62% reduction in media value costs. o Formulated customer acquisition and demand mapping strategies for emerging sectors, generating 209 marketing qualified leads (MQL) and building a robust sales pipeline. o Established Inside Sales teams at Industrial Distributors, implementing structured KPI frameworks that improved sales efficiency and customer engagemento Proposed innovative technology solutions to strengthen authorized channel adoption, combating counterfeit market and grey market challenges. o Conducted demand mapping and market potential analysis of bearings in the semiconductor sector for Malaysia and Singapore. Forecasted 5-year sales growth and developed go-to-market (GTM) strategies specific to the ATP industry in Malaysia and semiconductor fabs in Singapore. Execution o Managed campaign timelines using Gantt charts, ensuring on-time multi-channel rollout. o Conducted detailed social and competitor analysis to guide digital presence and conversion strategies. o Organized and executed BTL activations in association with distributors in key markets about counterfeiting awareness. o Designed and launched incentive programs to increase sales through authorized channels to curb the grey market. o Rolled out survey to capture the brand sentiment using net promotor score NPS, Customer effort score CES, Customer Satisfaction CSAT. o Coordinated the creation of the Annual Report and Annual General Meeting.
Education
MKSSS Cummins College of Engineering for Women
Bachelor of Engineering - BE
Management Development Institute Murshidabad
PGDM
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.