Shatabdi Paul

About Shatabdi Paul

A creative mortal who is intrigued by how human minds perceive art, design, and technology and in a mission to reduce the friction between them. As a Design Thinker and User Experience Designer, my thought process and ideas are to generate designs Applying User-Centered Design that are meaningful, intuitive, user-friendly and that which delights and influences the lives of the users in a favorable manner. I am fortunate to work with Pfizer Pharmaceutical Company on designing experience for Mobile Apps & conducting Design Thinking Workshops to understand the User Journeys of Patients/Caregivers & HCPs for around 4 years. This led me to get some exciting and awesome opportunities to attend, learn and experience the intensity of 9 Hackathons and 2 Design Thinking Workshops. The hackathons, DTWS were conducted in fascinating, contemporary and picturesque cities of Sydney, Singapore, Dubai, Makati-Manila, Hong Kong, Beijing-China. The most exciting and challenging part is the design and development of the app which needs to be done within 48 hours and deliver a working prototype which would be tested by the business first and then by the end-users. As a designer, it is pushing the mental and physical boundaries by completing the entire design including the branding of the app in less than 24 hours. In today’s world of digital disruption where the technology goes through 360-degree transformation overnight provides endless opportunities to enhance one’s life even by use of simple innovation. It becomes essential for me to embrace these changes and design and create products that adapt, works and delivers quality. This also brings the opportunity to work and ideate with people on all and different level unanimously and exchange ideas, thoughts to grow as an individual and as a team. My Specialities are: Design Thinking UX Benchmarking Lean UX Hackathons Product Design / Innovation User Experience Design Interaction Design

Experience

1. User Experience Lead, Experience Design and Design Thinking

   Pfizer

   Nov 2019 — Present · Mumbai, IN

Education

• Human Factors International

  Certified Usability Analyst, Usability

  2012 — 2012

• National Education Society's Junior College of Arts, Science & Commerce

  Higher Secondary Certificate - Maharashtra Board, Commerce, Grade 1

  2000 — 2002

• Nirmala Niketan Polytechnic

  Diploma in Commercial Art, Commercial and Advertising Art, Second Class

  2003 — 2006

• National Education Society's High School

  Secondary School Certificate

  1991 — 2000