Shasta Cafarelli

About Shasta Cafarelli

I’m a strategic, imaginative growth marketer who helps brands pursue bold ambitions with clarity and confidence. A few things to know about me and how I work-A lifelong interest in football landed me my first internship at NFL Network, where I fell in love with all things media and never looked back-I helped pioneer monetization strategies in the early days of podcasting, long before it became a multibillion-dollar ad industry. Audio remains a specialty of mine, alongside sponsorships, integrations, and today’s rapidly evolving TV ecosystem-A client once asked, “If it were your money, would you do it?” and that question guides every recommendation I make. If the answer isn’t yes, I’ll (tactfully) say so-I’ve led teams ranging from two to sixty, and I believe great work starts with the people behind it. I’m deeply invested in my colleagues’ own growth alongside client outcomes-Outside of work, I’m an avid weightlifter and CrossFitter, and fully prepared to negotiate my own sponsorship deals should the competition floor ever call.

Experience

1. SVP, Media Investment

   Tinuiti

   Oct 2022 — Present

Education

• UCLA

  Bachelor's