Shasi Varman R

Experience

1. Marketing Manager

   Express Infrastructure Private Ltd

   Mar 2019 — Present · Chennai, IN

   Generating revenue by ATL / BTL activations / Space on Hire Marketing & Leasing across mall.• Client servicing and Key Account Managing with direct clients as well as agencies.• Planning on Marketing Collaterals as well as store launch plan.• Planning & executing for monthly activity within the specified budget and driving sales.• Spearheading sales promotion functions through effective participation in trade shows and exhibitions.• Proposing customized solutions to client’s needs, retaining existing clients and pitching new clients.• Improving brand visibility by means of OOH, in shop branding & Visual merchandising.• Worked jointly with Major International Brands with respect to store launch and their brand plan.• Planning and Managing in-house Events and Promotional activity for mall.• Conceptualizing, planning and effectively organizing key events for the property thereby re-establishing the Super-Premium and Premium positioning of the mall.• Preparing and offering commercial proposals for all clients visiting the project and signing of LOI/Lease agreements.• Ensure all promotions and events follow the appropriate client approval protocols.• Overseeing Mall Branding and Campaign Activations across Digital, Print & Radio platforms to increase the footfall.• Overseeing & Planning Digital Marketing Campaign, working alongside with PR Team in terms of Mall promotions and Internal Activations.

Education

• Mohamed Sathak A.J. College of Engineering

  Bachelor of Engineering - BE