Shashwat Manohar

About Shashwat Manohar

Most marketing teams today are broken: specialists who don’t talk to each other, leaders who’ve only seen one side of the table, and people claiming AI expertise who’ve never deployed it.I’ve spent 16 years making sure I’m none of those.Full-stack marketing leader — performance, social, CRM, data, ecommerce, AI — not as resume keywords, but as capabilities I’ve built and delivered P&L results with. When rising costs demand efficiency and fragmented teams demand integration, I connect the dots.Led brand marketing and digital mandates for leading global brands to emerging startups — Kellogg’s, Nestle, Adidas, Levi’s, Bose, Microsoft, HSBC, GSK, UNIQLO, Dabur, and 35+ others. Teams of up to 80. Full P&L.PERFORMANCE — 50K downloads in 2 weeks at Rs 100 CPA. HSBC acquisition costs halved (DCO). AMS ROAS 2:1 to 5:1. Nestle D2C CTR doubled. Adidas Stan Smith: sold out nationally.SOCIAL, CONTENT & INFLUENCER — Built and operated social command centres for Microsoft, GSK, Kellogg’s. 15 national Twitter trends (Adidas). 300M impressions in 24 hours (Pringles). Multi-tier influencer campaigns with Deepika Padukone, Ayushmann Khurana, AIB, 50+ creators. Overhauled websites at scale: Nokia (4M+ visitors/month), Levi’s, Kellogg’s.CRM — Freshworks deployment at Redington (WhatsApp + email automation). ITC Hotels loyalty design. Nokia Siebel CRM.DATA — Attribution modelling (0 to 25% revenue). Social listening (Crimson Hexagon, Radian 6, Meltwater). Partner segmentation.eCOMMERCE — Head of eCommerce Marketing, Redington: first hire, built from zero, Apple adoption 25% to 90%. E4A Founder: Rs 50L monthly GMV across Amazon, Flipkart, Meesho + D2C.AI & EMERGING TECH — Built Alexa Skills (Bose) and AR/VR experiences before AI was a buzzword. Midjourney for creative ops at Redington. Proprietary AI tools (Easy D2C, Easy Ecom). This isn’t a slide deck — it’s in my workflow.WPP Team Amplify lead for Bose India (Grey + Wunderman + Hogarth + MediaCom) — launched their first integrated campaign and TVC in India for the Smart Speaker range. Agency decade at Wunderman Thompson (VP & CSD)+ Brand-side (Redington)+ Entrepreneur (E4A). I’ve sat in every chair.15+ awards: ABBYs, Spikes Asia, Dragons of Asia, Campaign India, Brand Equity. Dabur CEO Award.Open to: Head of Marketing | eCommerce | CMO | Digital Transformation. Delhi NCR | Bangalore | Pune. Notice: 2 months.

Experience

1. Founder & CEO

   E4a Partner Private Limited

   Jul 2024 — Present · Gurugram, IN

   Built a multi-channel ecommerce business from incorporation — proving that 15 years of marketing knowledge translates directly into business-building capability.• Scaled to Rs 50L monthly GMV across Amazon, Flipkart, Meesho, Naaptol, JioMart + own D2C storefronts• Operated across 3 categories (Electronics, Home & Kitchen, Fashion) with 2 warehouse locations• Created Devaara — a D2C brand in spiritual commerce, riding the boom in devotional products online• Built proprietary AI-powered tools (Easy D2C, Easy Ecom) for inventory, pricing, and campaign automation• Provided pro-bono consulting for small sellers navigating marketplace complexitiesThis venture was a live laboratory where every lesson from 15 years of marketing was tested against real P&L reality.

Education

• IILM, Gurgaon

  MBA, Marketing & Finance dual

  2008 — 2010

• Manipal Institute of Technology

  Bachelor of Engineering - BE, Instrumentation & Control

  2007

• Loyola School

  10th Board, ICSE

  1993 — 2002

• Manipal Institute of Technology

  Engineer's Degree, Instrumentation & Control

  2002 — 2007

Skills

• Social Media Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Campaign Managment
• Market Research
• Ppc
• Crm
• E-Commerce
• Conversion Optimization
• B2b Marketing
• Direct Marketing
• Brand Management
• Marketing Strategy
• Customer Relationship Management
• Marketing Research
• Web Community Management
• Marketing Response Generation
• Media Buying
• Marketing
• Advertising Campaign Management
• Online Advertising
• Internet Marketing
• Google Adwords
• Interactive Advertising
• Advertising
• Analytics
• Viral Marketing
• Sem
• Mobile Marketing
• SEO
• Online Marketing
• Google Analytics
• Media Planning
• Marketing Communications
• Client Servicing
• Political Advertising
• Sem Techniques
• Search Advertising
• Interactive Marketing