Shashwath Shetty

About Shashwath Shetty

Most digital transformation initiatives don\'t fail because of technology. They fail because no one connected the strategy to where the work actually happens. I\'ve spent the last 4 years working at that intersection — sitting in the room with CXOs, helping them make decisions that shape how their engineering organisations operate for the next decade. Not watching from the sidelines. Across Aerospace & Defense, Automotive, Medical Devices, Electronics & High Tech, and Industrial sectors — I\'ve helped engineering leaders move from disconnected systems and reactive decisions to unified digital ecosystems where data flows, compliance is built in, and teams actually trust what they\'re looking at. The technology I work with is deep: PTC — Windchill · Creo · Codebeamer · Arbortext · ThingWorx · Vuforia · Windchill QMS · ServiceMax ECAD–MCAD — Altium · OrCAD · Siemens PADS Pro · EPLAN, integrated through XPLM But technology is never the answer by itself. The real work is helping leadership teams see clearly — what\'s broken, what\'s possible, and what it takes to get there without disrupting everything they\'ve already built. Most recently, I\'ve taken on leading the marketing and GTM function at Sumedhas Tech — translating four years of enterprise delivery into how we position, communicate, and grow in the market. It\'s a rare seat: marketing built by someone who\'s lived on the customer side of the table. That\'s what I show up to do every day. If you\'re a CXO navigating a complex engineering transformation, a marketing leader thinking about the sales-marketing seam, or a peer in the PTC / PLM / digital thread world — I\'d love to connect and exchange perspectives. s••••••••@sumedhastech.com

Experience

1. Head of Marketing

   Sumedhas Tech Solutions Pvt. Ltd

   Apr 2026 — Present

   Leading the full-stack marketing and GTM function at Sumedhas — brand, demand generation, content, and field/events — for an enterprise tech solutions company serving the digital thread, PLM, and industrial AI ecosystem.A rare mandate: marketing built by someone who has lived on the customer side of the table for four years, working directly with CXOs through complex engineering transformations.What I lead:• Brand positioning and narrative for Sumedhas across PTC, ECAD-MCAD, and partner ecosystem offerings• Demand generation engine — content, campaigns, and pipeline aligned with sales motion• Thought leadership and POV content for engineering and CXO audiences• Events and field marketing — industry presence, partner co-marketing, and customer storytelling• GTM strategy connecting product, sales, and marketing into a unified motion

Education

• Sai Vidya Institute of Technology

  Bachelor of Engineering - BE, Mechanical Engineering

  2018 — 2022

• Seshadripuram composite college

  Bachelor of Technology, Mechanical Engineering

  2017 — 2018