Shashwat Mahaseth

About Shashwat Mahaseth

I\'m a seasoned product marketing leader with a proven track record of unlocking growth and driving product adoption for high-growth B2B SaaS products and technology solutions. My 10+ years of experience span across diverse areas, including:Product Marketing: Defining and positioning products for new markets, crafting compelling messaging, and leading successful go-to-market strategies.Go-to-Market: Aligning cross-functional teams to achieve corporate objectives and business goals, from launch to post-launch success.Customer Marketing: Evangelizing product value, driving adoption, and fostering customer loyalty.Leadership: Leading and influencing direct reports and cross-functional teams to achieve key business objectives.My Expertise:Product Positioning & Messaging: Crafting clear, concise, and impactful messaging that resonates with target audiences.GTM Strategy: Developing and executing comprehensive go-to-market plans that drive product adoption and market share.Cross-functional leadership: Building strong partnerships and leading teams across departments to achieve shared goals.New Product Launches: Orchestrating successful product launches, from pre-launch planning to post-launch execution.Sales Enablement: Equipping sales teams with the knowledge and tools they need to close deals.Product Evangelization: Educating and engaging customers and stakeholders about the value of the product.Market Research: Conducting in-depth market research to inform product strategy and go-to-market planning.Content Marketing: Creating compelling content that attracts and engages target audiences.Partner Marketing: Building and nurturing strategic partnerships to expand reach and drive growth.Analyst Relations: Building strong relationships with industry analysts to gain valuable insights and market visibility.Currently: Product Marketing Manager at Informatica, driving awareness and growth for CLAIRE and AI Agent EngineeringConnect with me : s••••••••@gmail.com

Experience

1. Product Marketing Senior Lead

   Salesforce

   Mar 2026 — Present · Bengaluru, IN

Education

• Visvesvaraya Technological University

  Bachelor of Engineering (B.E.), Computer Science and Engineering

  2003 — 2007

• Indian Institute of Management, Kozhikode

  PGDBM, Management

  2011 — 2013

Skills

• Services Marketing
• Content Management
• Business Analysis
• Business Development
• Digital Marketing
• Due Diligence
• Requirements Analysis
• Vendor Management
• Team Management
• Strategy
• Testing
• Content Marketing
• Project Management
• Mergers & Acquisitions
• Pre-Sales
• Marketing Strategy
• Technical Vendor Management
• Market Research
• Embedded Systems
• Business Strategy
• Strategy Implementation
• Agile Methodologies
• Management