Shashikumar Desai

Marketing Manager @Reliance Digital

Bengaluru, IN

Shaping the marketing strategy & consumer lifecycle model (acquisition & Engagement) for the vertical & In charge of overseeing multiple projects simultaneously.• Initiating Distinctive on Ground Activities to increase the brand awareness & store walk-Ins. • Managing marketing plan from identifying objectives to working with agencies or internal resources in developing, executing and evaluating the campaigns.• Develop marketing strategies and implement programs across multiple digital channels including SEM, display media, social media, mobile, email and other innovative media channels to drive new subscriber acquisition and lead generation. • Collaborate with internal sales, editorial, product and technology partners to gain buy-in and drive execution.• Created marketing plans for New Store Openings to drive traffic, build brand awareness through catchment level, PR and digital activities.• Work closely with all the Brands & Increase the store walk-ins through Brands specific marketing activities. • Tactical communication of product, promotion through various media. • Work with various teams Design, Content, Acquisition, Product, Sales to implement strategies.• Responsible & taking initiative and coordination with vendors for event set up.• Analyzing results of previous promotions to identify successes and failures and develop next actions and recommendations based on these results.• Demonstrated success in building strong relationships and managing vendors and agencies.• Strong organizational and planning skills with the capability to manage multiple projects at once.• Proven campaign management experience, including budget management and ROI analysis.• A pro-active hands-on approach, with the ability to work on both Strategic and Tactical levels.• Monitored market trends and competitor activity to ensure high campaign ROI and customer retention.• Managed Cross-Functional formats to increase our campaign visibility.

Karnataka University, Dharwad

Bachelor of Commerce - BCom, Business/Commerce, General

Visvesvaraya Technological University

Master of Business Administration - MBA, Marketing