Shashi Gupta
Performance Marketing | Growth Marketing | Digital Marketing | SEM | SMM | Programmatic | Apps Marketing | Lead Generation | 10 Years of Experience
- Role
- Sr Account Manager at M+C Saatchi Performance
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shashi Gupta
As a Performance Marketing Manager with 9 years of experience, I have a proven track record of driving business growth through innovative and data-driven marketing strategies. With a deep understanding of digital marketing channels, including PPC, social media, Programmatic, and Native ads, I have successfully managed multi-million dollar advertising budgets and consistently exceeded KPIs.I excel at developing and executing targeted campaigns that drive customer acquisition, engagement, and retention. My expertise in performance analytics and A/B testing allows me to optimize campaigns in real-time, resulting in increased ROI and higher conversion rates.In addition, I am skilled in team management, having led cross-functional teams of designers, copywriters, and developers to create compelling campaigns that resonate with customers. I have a passion for staying on top of industry trends and regularly attend conferences and workshops to enhance my knowledge and skills.Overall, I am a highly analytical and strategic marketer who thrives in fast-paced environments and is dedicated to delivering measurable results.
Experience
Sr Account Manager
Oct 2021 — Present · Bengaluru, IN
Led a team of 8 people in a high-pressure environment,managing their day-to-day activities- Collaborated with clients to develop and implementperformance marketing strategies that drove growth and ROI- Coordinated with internal teams such as creative, technology,and analytics to ensure seamless execution of campaigns- Worked with various demographics clients such as Gaming, RealEstate, E-commerce, BFSI etc- Managing 50M USD in annual billings for performancemarketing campaigns spread across APAC markets- Established and nurtured strong client relationships by fosteringopen and meaningful discussions that focused on deliveringhigh-quality solutions- Mentor & support team members to foster constant learning & growth
Education
Assumption University of Thailand
Master of Business Administration (MBA), Marketing
2014 — 2015
PSIT Kanpur (Pranveer Singh Institute of Technology)
Bachelor of Technology (BTech), Computer Science
2009 — 2013
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