Shashidhar Sriramula

About Shashidhar Sriramula

Digital Marketing Specialist with around 7.6 years of experience in interpreting and analyzing data for driving business solutions. Excellent understanding of business operations and analytics tools for effective analyses of data. Responsible for increasing brand awareness and driving new leads through a variety of digital marketing strategies and approaches including Search Engine Optimization | Adwords | Email Marketing | Social Media | Lead Generation | Web Analytic | Managed company website and CMS.

Experience

1. Lead Specialist

   TTEC

   Dec 2020 — Present · Hyderabad, IN

   Dynamic Marketing Lead at TTEC Global TA Marketing and Communications, driving strategic initiatives for APAC, NAMER, EMEA, LATAM region. Collaborated seamlessly with cross-functional teams, providing data-driven insights to optimize performance and fuel sustainable growth. Significantly improved SEO performance, traffic, and revenue through strategic implementation and optimization. Successfully implemented website optimizations, resulting in a dramatic increase in site health score from 45 to 97 and a reduction in technical issues from to less than 100. Optimized over web pages for on-page SEO, enhancing site architecture, keyword integration, and user experience to improve organic traffic and engagement. Achieved first-page Google rankings for keywords, driving significant organic traffic and boosting search visibility. Drove the implementation of new marketing initiatives and achieved improvement in brand perception metrics over a year🤝 Demonstrated capacity for timely delivery and end-to-end ownership of project deliverables, ensuring efficient execution and client satisfaction. Enhanced global digital presence by leveraging strategic link partnerships and competitor analysis, driving a 50% increase in high-quality back links across APAC, NAMER, EMEA, and LATAM regions. Consistently identify marketing opportunities and implement innovative approaches to maximize efficiency in conversions and accelerate leads. Verified 50+ Google My Business listings globally, enhancing local SEO visibility and user engagement. Published and optimized 50+ blog posts on Content Management System to improve website traffic and engagement.Key Skills: SEO Optimization Search Engine Marketing Technical SEO Demand Generation Google Ads Lead Generation Client Relationship Management Email Marketing Content Marketing Market Expansion Strategies Link Building Web Analytics & Reporting CMS

Education

• Suprabhat Institute of Management Studies

  Post Graduation, Master of Computer Application

  2013 — 2016

• Satavahana University Karimnagar

  Bachelor of Science, Computer Science

  2010 — 2013